The solution has two major elements:
A service that integrates PMP’s resources across retail intelligence, design, print and distribution, into a single solution providing cost control, production efficiencies, and dramatic speed to market advantages over your competition.
Using customer data to better understand your customer segments, we can help your brands to plan, design, print and distribute market-segmented versions of your national catalogues.
The PMP Total Retail Solution delivers a new customer-centric approach to marketing that will help to unlock sales growth, reduce costs and increase competitive advantage.
By leveraging your investment in customer data and producing highly tailored versions of your national catalogues, you will gain:
The content intelligence team will continually evolve through post campaign analysis across all media channels. We will ensure that all advertising activities are optimised. Channel selection will be monitored and live data fed back into the content management systems, to assist in ‘real time retailing’.
The CI team also works with a range of partners to measure the impact of each campaign, and adjust future campaigns to drive better results.
Target - PMP drive more effective promotions by understanding target populations, the products they consume and the best means in which to target them.